RIEF: Create a platform ‘100 echoes’ for AdAstra to explain the idea of sending a message into space, targeting three very different groups: the rich entrepreneurs, the famous’ and the space enthusiasts.
CHALLENGE: The site not only has to explain a very technologically complex operation, it has to reflect the innovative and entrepreneurial side of the whole idea of leaving a footprint in space.
SOLUTION: Recognising the uniqueness of the brief, we decided to adopt aless traditional approach and opted to create a parallax scrolling site to explain the idea in an entertaining but serious way. In order to cater or the different target groups, individual URLs were created which also allowed for the site to be personalised for single individuals.
ROLE: Lead Design