RIEF: Redesign and restructure the BT Fon app for iPhone, iPad, Blackberry and Android devices considering the user feedback from version 1.
CHALLENGE: Cater for three operating systems the app has to run on with all their technological, UI and design differences.
SOLUTION: A major restructure of the user experience to reflect the results of the user feedback in which there was strong criticism of the structure and usability of version 1. The design needed to align with the 'new' brand colours of BT broadband (blue to green gradient) to visually clarify the affiliation.
ROLE: Creative Lead, Ux, Design