RIEF: Relaunch the cluttered vw-vans.co.uk to bridge the gap till the big global launch of the new VW 4.0 design. Increase sales by including the VW dealers’ details on the site.
CHALLENGE: Simplify the navigation, reorganise the content and find a solution where to host the new section ‘Technology’.
OLUTION: Completely restructure the VW UK site to incorporate the introduction of a number of different models and reflect the emergence and importance of new technology issues and topics such as eco-friendly. We created three simple ways to navigate: a needs-based navigation, a dropdown showing all vans by range and a ‘sushi bar’ that lets the user search by body style. In addition we created a whole new section around new technology, explaining the various ways VW invests in the future.
ROLE: Creative Lead, Lead Designer, UX concept